As Co-founder & COO of Rif Care, I oversee operations, financial strategy, logistics, product launches, and team development to drive growth across both B2B and D2C channels.

I helped scale the brand from startup to industry standout by building the global supply chain from sourcing through international logistics, managing FDA compliance and inventory systems, securing grant funding including a $25K Victoria’s Secret award, and contributing to milestones like becoming the #1 feminine care brand at Erewhon for four consecutive years.

During that time, Rif Care was also named the Audience Choice Winner at the 2023 Expo West Pitch Slam, selected as a Women’s Fast Pitch finalist, and experienced rapid ecommerce growth across both Amazon and Shopify.